uwe neumann

With an extensive creative leadership background in small and medium sized business, my experience includes a broad range of clients and projects. I am a proficient, proactive design and development professional who brings intelligence, communication, detail and depth of understanding to each and every project.  A few examples of projects can be viewed here. 

Woodstock Chimes - March 2019 - May 2024 (Remote)

• Led the company’s transition away from third-party digital agencies, thereby allowing all e-commerce, creative and development work to be executed by the in-house marketing and development teams.
• Redesigned and rebuilt all e-commerce websites on Shopify, ensuring consistency across all brands.
• Managed all aspects of the Shopify platforms for consumer and wholesale storefronts, with catalogs totaling over six-thousand active products.
• Integrated product data into third-party marketplaces such Salsify and Faire.
• Analyzed and reported on sales and product data via reporting tools such as Google Analytics.
• As a central touch-point for all online functionality, product data and order data, I worked directly with internal and external teams to ensure the smooth integration of a wide variety of requisite data, systems, tools and business needs.
• Analyzed and reported on key ecommerce metrics, including traffic, conversion rates, and average order value, to inform decision-making and drive improvement.
• Conducted regular audits of products listings to identify and fix any errors or inconsistencies.
• Coordinated site content updates, new product launches, sales, and promotions in partnership with internal teams and key stakeholders.
• Monitored and reported on daily sales, website performance, traffic, inventory sell-through, and promotion performance.
• Implemented SEO & onsite search optimizations with focus on increasing conversions.

Kaptivating Hospitality Group - October 2014 - March 2019 (Remote)

• Managed and implemented all clients’ design collateral, including website design, front end development, print and presentation design.
• Established and managed email marketing processes and client email marketing strategy. 
• Developed and implemented design direction for all online and offline corporate branding. 
• Managed creative projects, priorities, and team members while reporting project statuses to internal and external stakeholders.

Pegasus Solutions - November 2012 - October 2014 (Remote)

• Led internal creative team on all website, email and print projects for the hotel industry's largest provider of third-party marketing and reservation services.
• Led cross-functional teams across multiple locations, ensuring clear communication of project goals and updates.
• Oversaw creative development and implementation of corporate brand standards for all digital media worldwide.
• Collaborated with cross-functional teams, managing timelines, and ensuring the successful execution of all creative initiatives.

Open Hospitality - August 2008 - November 2012 (New York, New York)

• Managed all in-house creative and development throughout life cycle of all online, email, and print projects. 
• Ground up development and management of marketing department process and strategy. 
• Conducted client meetings and liaised between internal teams and all project stakeholders.